Old West Journal - Heber Edition - Flipbook - Page 11
BUILT FOR THE MOMENT
Long before the futurity finals in Guthrie,
Crosby Ray Von had already changed the
conversation surrounding rope horses.
When she sold for a record-breaking $1.7
million at the Old West Horse Sale in Heber
City, the moment became larger than a single
transaction. It reflected the growing momentum
surrounding futurities, elite horse development,
sale graduate incentives, and the opportunities
now emerging throughout the rope horse
industry. At the time, many people questioned
whether a rope horse could truly command that
kind of value.
But for those closest to Bella, the answer had
never been complicated.
